Global Account-Based Marketing (AMB) Market Projected to Grow Significantly in Near Future

Account-Based Marketing Market Key Highlights

- In 2025, account-based marketing Market size was valued at US$ Billion
- The market is expected to reach US$ Billion by 2035
- The market is anticipated to grow at a CAGR of % in the coming decade;
- Within the type category, strategic ABM is expected to witness higher growth over the forecast period.
- Within the application category, Large enterprises is expected to witness the highest growth.
- North America held highest market share in 2025.

Market Overview

Account based marketing is a marketing strategy that focuses on targeting marketing communication at an account level instead of using traditional b2b tactics that tend to be broad. The global account-based marketing market size is predicted to grow from US$ billion in 2025 to US$ billion in 2035; it is expected to grow at a CAGR of % from 2025 to 2035. The ABM market is growing rapidly due to its ability to deliver targeted, measurable, and effective marketing strategies that align closely with the needs of businesses and their customers. As technology continues to evolve, the effectiveness and adoption of ABM strategies are expected to increase, further driving market growth.

Account-based strategy strategy reorganises deals and marketing departments into a custom marketing method by general labelling and lead age strategies through perceiving excellent target documents. ABM programming offers tools to robotize and reduce the whole method of observing possibilities and construct valid documents, providing the best benefits. The product helps consumers to generate genius leads, improve customer appreciation, plan personalised shopping trips and develop extra open doors for inbound pipelines. ABM market allows you to consolidate potential knowledge with ongoing consumer engagement to facilitate an account-based marketing process. Which helps associations to adapt offers and marketing groups to the goals of an organisation. ABM software can be used to collect new documents, to promote current and promising archives and to build business accounts.

In this research report we have considered 2020 – 2035 as a scope of the study and 2020 to 2024 are considered as a historical year for analysis. The year 2025 is considered as a base year and CAGR is calculated from 2026 – 2035.

This report provide an overview of the global account-based marketing industry including market size, historic market revenue, sales data, value chain analysis, market segmentation by type, by application, by region, key growth drivers and its competitive landscape. Also it analyzes the segments data by type and by application, sales, revenue, and price, from 2020 to 2035. Evaluation and forecast the market size for account-based marketing sales, projected growth trends, production technology, application and end-user industry. Within the type segment, Strategic ABM is the fastest growing sub-segment and is expected to grow at a CAGR of % and in application section large enterprises is the fastest growing segment.

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2020 to 2035.

Account-Based Marketing Market Segmentation

By Type:

Type-wise Breakup of Global Account-Based Marketing Market

    Strategic ABM
    ABM Lite
    Programmatic ABM

Based on their type, account-based marketing are futher classified as, Strategic ABM, ABM Lite, Programmatic ABM. Strategic ABM type dominated the market and accounted for approximately 50% of the total revenue share in 2025. The growth during the historic period can be attributed to its deep personalization capabilities, high ROI for enterprise clients, and strong adoption among large organizations targeting high-value accounts.

By Application:

Application-wise Breakup of Global Account-Based Marketing Market

Small and Medium-sized Enterprises(SMEs)
Large Enterprises

Account-based marketing by application can be used in varied industries such as small and medium-sized enterprises(smes), large enterprises. Large enterprises segment accounted for the largest market revenue share in 2025.

Account-Based Marketing Market: Geographic Analysis

It is anticipated that North America will play an important part in the ABM market over the projected time frame because of the high ABM penetration in the region, especially in the United States. Due to the local participation of major industry players such as Demandbase, 6Sense and InsideView, the ABM ecosystem has increasingly developed with more Small and Medium Businesses (SMBs) opting for ABM strategies to optimise their marketing ROI. Industry groups, such as ITSMA, are now providing the B2B marketing sector in the region fresh insights into new technical technologies to improve the efficacy of their marketing strategies in a highly competitive environment.

    North America
    Asia-Pacific
    Western Europe
    Eastern Europe
    South America
    Middle East and Africa

Competitive Landscape

Major companies operating in the account-based marketing market:

    Demandbase
    InsideView
    6Sense
    Act-On Software
    AdDaptive Intelligence
    Albacross
    Celsius GKK International
    Drift
    Engagio
    Evergage
    HubSpot
    Integrate
    Iterable
    Jabmo
    Kwanzoo
    Lattice Engines
    Madison Logic
    Marketo
    MRP
    Radius Intelligence

Account-Based Marketing Market Scope:

Report Attribute	Details
Report Objective	To provide comprehensive insights into the amorphous and nanocrystalline soft magnetic materials market size, trends, segmentation, regional dynamics, and competitive landscape.
Base Year	2025
Historical Period	2020–2024
Forecast Period	2026–2035
Market Size In 2025	USD _ million
Market Size In 2035	USD _ million
Growth Rate	USD _ million
Segments	By Product Type Strategic ABM, ABM Lite, Programmatic ABM By Application Small and Medium-sized Enterprises(SMEs), Large Enterprises
Regions Covered	North America Asia-Pacific Europe South America Middle East and Africa
Companies Profiled	Demandbase, InsideView, 6Sense, Act-On Software, AdDaptive Intelligence, Albacross, Celsius GKK International, Drift, Engagio, Evergage, HubSpot, Integrate, Iterable, Jabmo, Kwanzoo, Lattice Engines, Madison Logic, Marketo, MRP, Radius Intelligence

Frequently Asked Questions:

    What is the account-based marketing market size in 2025?
    What will be the account-based marketing market size by 2035?
    What is the growth rate of the account-based marketing industry?
    What time period does the market forecast include?
    What is the CAGR of the account-based marketing industry?
    What segments are covered in the account-based marketing industry report?
    Which segments will grow at a faster pace and why?
    Which region will grow at a faster pace and why?
    Who are the major players in the account-based marketing market?
    What are the key factors affecting the account-based marketing market dynamics?
    What are the key challenges and business risks in this market?
    What are the emerging trends in this market?